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‘Art for touching, art for all’

Photographs that can also be enjoyed by the blind thanks to the ‘Didú’ project, winner of the very first CultHunting Prize

Innovation and culture are more closely united than ever. This is amply demonstrated by the first CultHunting Prize 2015, rewarding the most innovative business project that brings together creativity and culture and won by ‘Didú’, developed by Canon and Estudios Durero. With the motto 'Art for touching, art for all', this project allows blind people to interpret a photograph through touch using a relief technique developed jointly by both companies.

 

The prize was presented by the Chairman of the Banc Sabadell Foundation and also by a member of the jury, Miquel Molins, as part of the celebrations for CultHunting Day. This initiative aims to build bridges between art, creativity and business, promoting culture as a driving force for change and innovation. The jury chose this project as, for the first time, it opens the doors of the world of photography to visually impaired people. According to Miquel Molins this prize is an “example of how culture is a great partner of creativity and innovation to achieve success in the business field. At the Banc Sabadell Foundation we believe that science and knowledge form the basis of innovation, a field we have to go on supporting through initiatives such as the CultHunting Prize”.