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Cultura and innovation conferences during the second edition of ‘Programa Experto’

This is the ‘Programa Experto’, which aims to contribute to training and talent through an introduction and sharing of professional experiences and success stories in prestigious institutions and companies both in the public and the private sector. The programme also aims to become a reference for young professionals who are just beginning their journey through the world of work.

The conferences will take place in the Factoría Cultural headquarters (Matadero Madrid. Paseo de la Chopera 14. Post code: 28045) every Thursday from 19:30. Register beforehand on the website to attend free of charge. Each conference is around 40 minutes long, followed by a discussion with the attendees. Conferences are also broadcast through live streaming, after which each broadcast can be accessed through the website for one week.

Some of the protagonists in this edition

Rafael Urrutia, digital marketing manager at Universal Music Group, will open the second edition of the ‘Programa Experto’ on Thursday 7th April.


The second conference will be led in the Matadero by Jo Farb Hernández, curator, writer and Resident Director from the California State University International Program, on 14th April, where she will talk about her investigation into art brut in Spain, and will show us places that demonstrate an impressive conceptual creativity and an idiosyncratic, improvised vision of the world.


The third conference in April will be held by Leyre Valiente, an entrepreneur and fashion designer, on 21st April, under the heading ‘The orchestral woman: how to be self-employed in the fashion industry and survive’.

programa experto-madrid- leyre valiente

The final conference this April will be led by Antonio López de Ávila, Chairman of SEGITTUR, who will analyse the role of cultural sectors in the development of the new tourist model of the XXI century, and will reflect on how innovation, creativity and technology are used together to create unique experiences for tourists.


The May Thursday conferences will include contributions by Miguel Ángel Rodríguez, director of external communications for Red Cross; Blanca Cortés, a specialist attorney in intellectual property for CMS Albiñana & Suárez de Lezo; Jon Cortázar, CEO and founder of Relevo Videogames; and Fernando Moroy, Chairman of Keiretsu.